Sales climb 30% and digital engagement surges 1500% following George the Bear coming back to screens.
HOFMEISTER Brewing Company, award winning, (Best Lager in the World’ at the International Wine and Spirit Competition), confirms it has successfully completed its transition to a fully independent supply chain.
It has now appointed Kingfisher Drinks as its national logistics partner.
This strategic move follows the filing of a Notice of Intention to Appoint Administrators (NOI) by former distributor Keystone Brewing Group and ensures that Hofmeister retains full control over its route to market while capitalising on the explosive growth of the World Lager category.
Outperforming the Market
Trading data confirms that Hofmeister has significantly outperformed the sector, with sales volume up over 30% year-on-year in Q4.
This commercial success is driven by a unique positioning in the market: Hofmeister is filling the gap for an authentic, independent German Helles at a time when consumers are trading up to premium imports.
Tim Bird, co-founder of the award-winning Cheshire Cat Pub Group, said:
“The single most important thing for us when choosing a beer is its quality, and Hofmeister have surpassed themselves. We have seen remarkable growth year on year with sales 30.8% up like-for-like over the past year.”
Infrastructure Upgrade
With the brand’s popularity accelerating among the core 25-44 demographic, the Board has acted decisively to secure a logistics infrastructure capable of handling this increased volume.
The new partnership with Kingfisher Drinks ensures that Hofmeister’s 50L, 30L, and bottled formats are available across the UK immediately, guaranteeing supply security for the trade throughout 2026.
Spencer Chambers, CEO of Hofmeister, said:
“We have seen an incredible start to 2026. We’re trading 30% up year-on-year, and our consumer engagement has exploded by over 1500%, driven by the launch of our new ‘Hoffice’ social campaign bringing George the Bear back to screens.”
He adds: “The market data is clear: beer drinkers are moving away from mass-produced ‘fake’ world lagers and demanding the real thing. As an independent, authentic Helles brewed in Bavaria, we are perfectly placed to lead that charge.”
Shaun Goode, COO of Kingfisher Drinks, said: “Hofmeister is one of the most exciting premium lagers in the market, and we are proud to provide the robust logistics infrastructure they need to maintain their impressive growth trajectory.”
Hofmeister Brewing Co. is an independent British company brewing authentic Helles lager in the heart of Bavari. Its beers adhere strictly to a 500 year purity law.
Hofmeister is now open for direct trading. Venues can order directly via orders@hofmeister.co.uk.
Kingfisher Drinks is the UK distributor of premium beer brands. Originally formed to sell India’s No.1 beer, Kingfisher, it has grown its renowned portfolio to include Sagres, Sapporo, Ichnusa and now Hofmeister.
